You'll never crack open a six again without thinking of this book.' - John Sayles, director of Eight Men Out and author. 'Bitter Brew deftly chronicles the contentious succession of kings in a uniquely America dynasty. It's a cautionary tale of prosperity, hubris, and loss.' - from the inner front jacket flap. At the same time, it weaves a broader story of American progress and decline over the past 150 years. This engrossing, vivid narrative captures the Busch saga through five generations. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death. Louis, Missouri - it grew into one of the most fearsome marketing machines in modern times. A jewel of the American Industrial Revolution, in the hands of its founders - the sometimes reckless and always boisterous Busch family of St. From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the 'King of Beers.' Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. 'The engrossing, often scandalous saga of one of the wealthiest, longest- lasting, and most colorful family dynasties in the history of American commerce - a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success.

Illustrated with a section of black-and-white photographic plates. Includes Author Dedication Acknowledgments Busch Family Tree Prologue: 'August is Not Feeling Well' Epilogue: An American Dream Notes Index and About the Author. As new condition red boards/white spine/black spine lettering contained in a fine condition non price-clipped color illustrated dust jacket.

Bitter brew by william knoedelseder